Field Notes

We’re always chasing the route less traveled (especially when we explore a new place). It’s about the little moments along the way. Meeting the locals and learning the soul of...

When we started SENIQ, we had one goal. One focus. Really one destination in mind. Partly because it was our first venture (and tackling more than one gigantic goal felt...

Summer’s here and the forecast calls for sunshine, sweat, and a little spark. There’s something so magical about a hiking date: the collective movement, the quiet moments between switchbacks, the...

Being nominated for Forbes 30 Under 30 always felt like one of those hazy, far-off daydreams. The kind you don’t fully say out loud because the odds are razor-thin. You...

A founder’s reflection on the surreal moment of seeing our women’s outdoor brand on the shelves of a dream retailer.

Tested on the trail. Approved by our group chat. The winter parkas are officially in storage. It hasn’t snowed in five days. The sun is rising earlier, the birds are...

A new path for modern outdoor women It all started at Victoria’s Secret. I know—there are plenty of horror stories about this place. But if you peel back those layers,...